Brand origin and country-of-manufacture origin changes: do losses loom larger than gains?
DOI: 10.1108/imr-01-2025-0033Author: Maria Gabriela Montanari et al.Published: 2026-5-1

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DOI: 10.1108/imr-01-2025-0033Author: Maria Gabriela Montanari et al.Published: 2026-5-1

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  • May 5, 2026 at 8:59 pm #1506
    eugenedithermanEugeneDitherman
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    Title: Brand origin and country-of-manufacture origin changes: do losses loom larger than gains?
    Journal: International Marketing Review
    Authors: Maria Gabriela Montanari, Adamantios Diamantopoulos, Janaina de Moura Engracia Giraldi
    Date: 2026-5-1
    DOI: 10.1108/imr-01-2025-0033
    Source: Emerald
    Source URL: https://doi.org/10.1108/imr-01-2025-0033

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