Influence of Viral Marketing Strategies, Behavioural Intention, and Purchase Intention of Japanese Foods

DOI: 10.1007/978-981-95-2385-6_62Author: Khalilah Abd Hafiz et al.Published: 2026

Title: Influence of Viral Marketing Strategies, Behavioural Intention, and Purchase Intention of Japanese Foods
Journal: Proceedings of the Malaysia-Japan Visionaries Conference 2024
Authors: Khalilah Abd Hafiz, Maruf Gbadebo Salimon, Nor Rabiatul Adawiyah Nor Azam, Mughaneswari Sahadevan, Eva Aqilah Abu Jalil, Nurul Najwa Normazi, Nor Aliza Mohammad Ali
Date: 2026
DOI: 10.1007/978-981-95-2385-6_62
Source: Springer Nature Singapore
Source URL: https://doi.org/10.1007/978-981-95-2385-6_62