Influence of Viral Marketing Strategies, Behavioural Intention, and Purchase Intention of Japanese Foods
DOI: 10.1007/978-981-95-2385-6_62Author: Khalilah Abd Hafiz et al.Published: 2026

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DOI: 10.1007/978-981-95-2385-6_62Author: Khalilah Abd Hafiz et al.Published: 2026

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  • April 19, 2026 at 8:07 pm #1345
    eugenedithermanEugeneDitherman
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    Title: Influence of Viral Marketing Strategies, Behavioural Intention, and Purchase Intention of Japanese Foods
    Journal: Proceedings of the Malaysia-Japan Visionaries Conference 2024
    Authors: Khalilah Abd Hafiz, Maruf Gbadebo Salimon, Nor Rabiatul Adawiyah Nor Azam, Mughaneswari Sahadevan, Eva Aqilah Abu Jalil, Nurul Najwa Normazi, Nor Aliza Mohammad Ali
    Date: 2026
    DOI: 10.1007/978-981-95-2385-6_62
    Source: Springer Nature Singapore
    Source URL: https://doi.org/10.1007/978-981-95-2385-6_62

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