“Viral Food” Obsession: Influence of Product Attributes, Personal Attitudes, and Social Group on Consumer’s Purchasing Behaviour
DOI: 10.1007/978-3-031-54379-1_59Author: Nur Hafizah Muhammad et al.Published: 2024

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DOI: 10.1007/978-3-031-54379-1_59Author: Nur Hafizah Muhammad et al.Published: 2024

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  • April 19, 2026 at 8:06 pm #1344
    dennisfremontdennisfremont
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    Title: “Viral Food” Obsession: Influence of Product Attributes, Personal Attitudes, and Social Group on Consumer’s Purchasing Behaviour
    Journal: Studies in Systems, Decision and Control
    Authors: Nur Hafizah Muhammad, Nor Maizana Mat Nawi, Nurzehan Abu Bakar, Nor Amira Mohd Razali, Nurul Fardila Abd Razak, Nur Azimah Othman
    Date: 2024
    DOI: 10.1007/978-3-031-54379-1_59
    Source: Springer Nature Switzerland
    Source URL: https://doi.org/10.1007/978-3-031-54379-1_59

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